Hello. This is Hamabata from the operations team.
The operations team receives a variety of inquiries every day.
The topics of consultation are diverse, ranging from updating each page to "I want to create a special feature page," "I want to renew my site," "I want to review the site's navigation," "I want to increase sales in the first place," and so on.
In order to respond to such a wide variety of consultations, the operations team holds workshops within the team once a month.
Each month's theme is different, and one session might involve suggesting improvements using Google Analytics, another might involve proposing promotional plans using Customer Journey ( LISKUL ), or simply thinking about interesting content to post on Facebook.
This time, we would like to introduce you to the workshop that was held by the operations team.
Searching widely for solutions
The operations team has formed a meeting committee that plans the content for each workshop.
The October 2016 episode was about actual issues facing the websites we operate. In order to increase the conversion (inquiry) rate of a certain website, we identified problems from analytics data and came up with ways to improve the site.
The briefings are lively as the themes are issues from actual projects.
After a briefing on the client (in this case a manufacturing client) and the background of the problem, participants were split into pairs and given 10 minutes to analyze the analytics and compile improvement measures. After that, each team had 3 minutes to present the improvement measures they had come up with.
By setting aside each other's titles as director, designer, and coder and sharing opinions, we come up with a succession of ideas that one person would never have thought of alone.
"Maybe we need to improve a page with a high number of sessions and a high bounce rate?"
"Since we have a lot of page views, don't we need to take measures to encourage further action?"
"Is the current way of achieving conversions even the best possible way?"...and so on.
Unfortunately I cannot give many concrete examples here, but even when looking at the same figures, completely different hypotheses and improvement measures pop up one after another, and you become aware of various ways of thinking and perspectives, which allows you to understand the problem at a deeper level and explore a wide range of improvement measures.
Cultivating an environment for thinking
Perhaps due to the nature of the work, or perhaps because of their "we'll do anything" attitude, the operations team receives a wide range of inquiries every day.
Although each person has their own main role as director, planner, designer, and coder, we, the operations team, do anything beyond those boundaries. (From " We'll do anything" - What is operations in web production? )
In the workshops, team members exchange opinions and share approaches from various perspectives, which I feel cultivates an environment in which people can think about "what should be done to achieve something" even if they have no knowledge or have never done it before.
It is important to broaden your horizons and make an effort to expand your repertoire of ideas just as much as to make an effort to expand your repertoire of design and coding. For me, one such opportunity is the operations team workshop.
To all meeting committee members*, we're looking forward to the next one!
*A committee made up of the operations team that plans each workshop.
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