How to create a recruitment website that makes people want to work for your company
-Part 2- Recommendation for "Heartwarming Content"

I'm Sakamoto from the BtoB team.
In this second installment of the "How to Create a Recruitment Website" series, we will talk about "content."

When you create a recruitment website, the first problem you will encounter is "What should I put on it?" What kind of content should you prepare to create an effective recruitment website that will get more applications from the people you want for your company? We will answer that question.

Decide on the recruitment message you want to convey

The first thing to decide is the recruitment message. What kind of people do you want, and what do you want to tell them about your company? Think about the recruitment message first, in order to determine the policy of the entire site.

If a company already has one, it will often use it for its recruitment site, but if it hasn't been decided yet, you will need to consider it from scratch.
It doesn't matter if it's not in the form of a catchy slogan at first. You may eventually ask a copywriter to help you, but a good message only comes from the feelings of the hiring manager. Please try to convey your passion.

First, the five basic contents

Once you have decided on a theme, you can start thinking about the specific content that will go along with it. First, let's look at five essential pieces of content that are the standard.

1. Employee introduction page

Above all, it's about introducing employees. By telling job seekers what kind of people actually work and how they work, they can concretely imagine what it will be like for them to work in the future.
First, select the employees who will appear here. Aim for at least eight people, regardless of occupation. Why eight? It is generally said that humans can grasp the number of people at a glance: 3, 5, or 7. For this reason, it is possible to guide people smoothly if you keep the number of items in the global navigation to seven or less. However, in this case, it is better to have a large number of people who cannot be grasped in an instant, and have job seekers see the presence of a wide variety of occupations and employees, which will appeal to job seekers.

2. Message page

The CEO, the head of human resources, or both? Consider who you want to convey your message to. If job seekers can empathize with the message written there, the accuracy of matching will increase.

3. Company Introduction

Simply linking to the company profile page on the corporate website is not a good idea.
Even if the exact same information is posted, create a page on your recruitment site. If you send users to the corporate site, the rate at which they will abandon the recruitment site will increase.

4. Recruitment information and more

Provide applicants with basic information plus additional information, such as the hiring process, frequently asked questions, and an FAQ page with information about your company.
For example, starting with the application process. By explaining things on the website that job seekers would find difficult to ask directly, you can reduce their anxiety.

5. Company system and environment

Let's talk about the working environment, such as the human resource development system and employee benefits. It is also a good idea to effectively use infographics so that numerical information can be understood visually. By being creative in your approach, you can convey company data that you would not normally be aware of.

These are the 5 most important pieces of content you should have in mind. From here, you can add your company's own unique touch.

Yet another recommendation for heartwarming content

One of the main purposes of a website is to disseminate information, but a recruitment site needs heartfelt content. By conveying the company's passion, you can add even more color to the recruitment site.

Example 1: Project story, a challenge for the product development team

By having readers read about the rewards of working for the company and the challenges they face in a story format, they are able to virtually experience the company and the projects, which helps them become fans of the company.

Reference site: Mitsui Shipbuilding
http://www.mes.co.jp/recruit/new_grad/content/project/project_1.html

★Heartwarming POINT★
Project stories are becoming more common, but this site introduces the actual project flow from "inquiry" to "handover to the customer," allowing you to experience the actual work. (There are also detailed explanations of each stage.)

Example 2: Communicating the "why" of your company (job)

It may be better to talk about the meaning of the company (work). What is the meaning of the work of your company, and what does it contribute to? Not just "what" you do, but "why" you do it. Let's talk passionately about that.

Reference site: Asahi Glass
http://www.agc.com/recruiting/projectstory/

★Heartwarming POINT★
Asahi Glass's recruitment website provides detailed information about the needs of customers they have actually worked with and the path to creating solutions, dramatically conveying to readers the content and significance of the work.

In this way, first decide on a theme, prepare five essential pieces of content, and then add your own unique touches. This is the theory behind how to think about a recruitment website.
Next time we will look at the design, UI, and device compatibility of the recruitment site.