Expanding the possibilities of Monosa Thailand

The CODING FACTORY , which handles the construction and operation of websites, is managed by members from Monosus Japan and members from Monosus Thailand, which was established in Bangkok, Thailand 13 years ago.

In October 2025, Monosus Thailand established a new management structure. We have strengthened our marketing and organizational capabilities and created a system that leverages Thai creativity.

We spoke to three people who will be supporting Monosas Thailand from now on and running it together with the members, about the background of the organizational change and the future of Monosas Thailand.

*The content of the discussion is also published in the public relations magazine "CF letter YOUR CODING PARTNER" issued by CODING FACTORY.

What was supposed to be 3 months turned into 13 years.

--MonoThai (Monosa Thailand) is a company that you started 13 years ago when you moved to Bangkok, right?

I don't think I've ever really heard the story behind the founding of Hayashi .

Miyagawa: At the time, I was working at Monosus as a coding director, and I was also in charge of recruitment. One day, I heard that they were going to create a production system in cooperation with a company in Thailand. When they consulted me about the method, I expressed my concern that a proper system couldn't be created unless someone properly trained the local staff, and they said, "Then go and spend about three months there."
After moving to Bangkok and struggling to make ends meet, the next thing that came up was the idea of "Monosus wanting to create a subsidiary." I had to choose between going back to Tokyo to be a web director or becoming a local executive in Thailand. I chose the one that sounded more interesting, and before I knew it, 13 years had passed.

At the time, even in Japan, we were struggling to keep up with recruitment, and as CODING FACTORY, we were having to turn down a considerable number of projects. Although other countries were considered as options, I've heard that one of the deciding factors in establishing a subsidiary in Thailand was that Thai engineers were more likely to understand the kind of expression required for front-end development.

Miyagawa: For me personally, living abroad wasn't something I'd always dreamed of, so there were times when I was confused. When I made business cards, the colors weren't what I expected, and when we were setting up the office, I ended up acting like a site supervisor. Even so, I think I've been able to continue this far because I've been blessed with great colleagues, both Japanese directors and Thai engineers.

A new system born from anxiety

Miyagawa : Our team has gradually grown, and now half of CODING FACTORY's projects are handled by our members in Thailand. We've grown into a production base for Japanese projects, primarily through Monosus.

Up until now, we've entrusted the members of Tatsuta Thailand with projects involving mass production of uniform items, as well as projects that interactively express functionality and design. What's important in those situations is that they understand and adhere to the instructions and intentions given. I believe that the presence of a Japanese director who connects Japanese clients with the production members in Thailand is a major reason why we've been able to continue working with them consistently.

Miyagawa: Some of our members originally lived in Bangkok, while others moved here from Japan. They all lived in Bangkok, learning the language and working with Thai members through interpreters. As the years went by, more and more members moved to Japan to work for MonoThai.

The decrease in staff at Tatsuta Bangkok coincided somewhat with a period when there was less work in Thailand. At one point, I had the opportunity to hear from a Japanese director who was worried about what the future held. That prompted me to start talking with the executives at Monosus about the future of Monotai.

Miyagawa: While continuing my role as an executive at Monotai, I started spending more time in Japan around 2022 due to family matters. In addition, since last year I've also been taking on the role of leader of the headquarters, which is responsible for all of Monosus's back-office operations. Amidst all the hustle and bustle, I was finding it difficult to think through the future of Thailand on my own.

During the discussions with Tatsuta , the option of gradually shrinking the business was also considered. However, Monosus's web and digital solutions cannot function without Monotai; it is an essential part of the business. In order to continue, we needed to review Monotai's management policy.

When we decided to restructure the Miyagawa team and the idea of working with Yosuke Hayashi and Tatsuta came up, I thought it sounded interesting. I'll be in charge of building the organization, Tatsuta will be in charge of marketing to create work not only in Japan but also in Thailand and other parts of Asia, and Yosuke will be working to broaden the scope of our creative work and create an environment where Thai engineers can pursue what they want to do.

The seeds of creativity

--Ms. Hayashi, you continue to work as an engineer and designer as before, but since last year you've moved to Bangkok and started commuting back and forth between Japan and Bangkok, right?

When I became involved with Hayashi Thai, they asked if I would be willing to live in Bangkok and really get to know them. I had always wanted to live abroad, and Bangkok has many friends and a culture I love. When I worked with Mono Thai's engineers before, they were able to understand my intentions and create a Japanese website very smoothly. I became interested in their work style and technical skills.

Miyagawa moved in November, right? I remember the Japanese directors were really happy about it.

While working together, I noticed that Hayashi enjoys creating things by experimenting with new technologies, such as developing a Japanese-Thai translation tool or building a system for managing paid leave. I didn't realize it until we started working together at this distance, but there's a much stronger culture of hands-on creation than I had imagined.

Tatsuta: Up until now, Miya-chan (Miyagawa) has been working hard on recruitment, and I think that's why we've gathered such a great group of people. In addition to Miya-chan, who is trusted as a manager, I think it's really great that Yosuke-kun is leading the team with the same perspective as a creator.

There was a member who was very interested in Hayashi AI and had been holding study sessions, and recently that has started to move forward as a project. What was initially an individual interest has now evolved into something that can be applied to actual work within the organization. As I talked with everyone, I realized that they have a strong desire to pursue technology, so I want to create an environment where they can move forward without hesitation.

What only Monotai can do

At the beginning of the year, all the Thai members gathered to confirm our future direction. The core principles are "Offshore → Valueshore" and "From Japan → To Global." Although Thailand's production technology is highly regarded for its quality, currently we are relying on them to do things that are already being done in Japan. We want to further develop the skills that Monosus Japan doesn't have, and the things that only Monosus Thailand can do.

--What exactly do you talk about?

Tatsuta: For example, the MonoThai members are better at implementing Shopify, and the Thai members, who are more familiar with English, are stronger when it comes to replacing Japanese companies' websites with global sites. We'll continue to brainstorm ideas to make the large-scale websites we've worked on so far more efficient.

Hayashi: Last October, we launched Monotai's website, which allowed us to clearly showcase what we can do. We have members with diverse skills and knowledge, some of whom have experience in game development or have worked overseas. We started by making our capabilities visible and letting people know what we can do.

Miyagawa: As we continue our work as before, changes are already starting to emerge. Many of our members are happy that we are creating an environment where we can improve our skills together.

As our work expands beyond what comes through Japan to include projects in Thailand and other parts of Asia, we'll likely see more projects driven primarily by Thai team members. I think that as our work expands, we'll see all sorts of changes come into play.

An unimaginable possibility

--In Japan, Monosus has adopted the slogan "We Co-build" since 2025. Is there any connection to the Monotie movement?

Hayashi : That's right. When I spoke to the members in Thailand, I felt that they understood it easily. It's not just a matter of ordering and receiving, but about creating something together. It's not just about making things exactly as instructed, but about sharing ideas with each other and making something better. I think that's a phrase I want to cherish.

Miyagawa: I want to increase the number of people who share that sentiment and work with us. There must be people in both Japan and Thailand who are interested in working internationally. I think it would be great if this became a place where people from diverse backgrounds could come together.

Masanao Hayashi: When I first got involved with Monotai, I felt a sense of possibility I hadn't imagined. The interesting thing about Monosus is that we can create a situation where we can take the initiative and make a move on the world, and where we feel like we might be able to do that.

I think that's the great thing about Tatsuta Monosus. You can take on challenges that you couldn't do on your own. If something doesn't work out, you can just think of the next method. In Thailand, once the web infrastructure is more established, members of Food Solutions might open their own shops, and things that we can't even imagine now might start happening in a few years.

I hope that by combining Yosuke Miyagawa's connections and creativity with Tatsuta's marketing skills, we can become an interesting company in Thailand and throughout Asia. Now that the conditions are in place to make that happen, I myself am excited about the future of MonoThai.