Anniversary website for BtoB companies,
What should I say?

Hello. I'm Haga from the BtoB Marketing Team.

In recent years, it seems that there are many cases where companies create special websites to coincide with their anniversaries and convey their corporate message. BtoB companies are no exception.

So this time, we researched the "anniversary websites" of companies that have celebrated (or will celebrate) their anniversaries since 2016, and picked out five unique examples from among them.

What are companies trying to communicate through their anniversary websites, and what should your company communicate? We hope that those in charge of websites at B2B companies, as well as those who are not, will take a look at this website and feel like they are in charge of websites.

Inspire with a playful spirit
NSK Ltd.

NSK Ltd. 100th Anniversary Website

This is the 100th anniversary website of NSK Ltd. (NSK), Japan's largest bearing manufacturer.

[Main contents]
・Message from the President ・NSK Vision 2026
・Employee Vision Statement ・Announcements/Events ・NSK in the World
・100 Years of Progress ・NSK's New Movements ・Company Introduction

The first thing that stands out about this site is the striking background color. Once you see it, it leaves an unforgettable impact. On the top page, a person appears in the center along with a catchy copy, and there is a playful "gimmick" where the person moves according to the movement of the mouse pointer.

"NSK Vision 2026" was formulated based on the opinions of stakeholders and clearly states what the company aims to achieve over the next 10 years, and explains the details. It is structured in a logical manner to communicate the message in an easy-to-understand manner.

In the "Employee Vision Declaration" section, employees write down their thoughts and feelings on paper and post them together with a photograph of themselves. This content conveys what kind of employees we are and what they are thinking.

The design and copy are centered around the company's main product, bearings, and it is an anniversary website that clearly communicates everything from the company's history to its vision to stakeholders.

Focus on the path we walked with light
Nikon Corporation

Nikon Corporation 100th Anniversary Site

This is the 100th anniversary website of Nikon Corporation, which, in addition to the cameras and eyeglass lenses that are familiar to us, also handles precision machinery, industrial equipment, healthcare, and other B2B businesses.

[Main contents]
・Prologue
・Special Movie
・History
・Anniversary Products
・We Love Nikon
・Information

In keeping with Nikon's philosophy, the design focuses on "light," making the content appear to float in the darkness.

"Special Movie" is a compilation of videos created from various perspectives, such as company introductions, employee introductions, collaboration projects, and company history. As a company that also handles video production, the beauty of the video content is eye-catching.

"We Love Nikon" features interviews with customers, which convey the appeal of our products and company through customer feedback.

This anniversary website is a well-balanced combination of the company's history and product promotions, and generously expresses the appeal of the Nikon brand.

Further solidarity through the 120th anniversary project
Meidensha Corporation

Meidensha Corporation 120th Anniversary Website

This is the 120th anniversary website for Meidensha Corporation, an electrical equipment manufacturer that handles power generation, transformation, and control equipment.

[Main contents]
・About the 120th Anniversary ・MEIDENSHA Heritage
・Starting the Future Shuntaro Tanikawa x Meidensha ・MEIDENSHA History
・Mobile Power Generator
・MEIDEN Unity Project
・Meidensha x Salaryman Shigeru Yamazaki ・120th Anniversary Project Report

The homepage has a simple grid layout and uses large images for high visibility.

"MEIDENSHA Heritage" looks back on the company's founding from its origins and conveys the company's legacy through emotional video content.

The "MEIDEN Unity Project" is a project aimed at fostering a sense of unity among employees, and introduces the anniversary events along with video content featuring actual employees.

It is an anniversary website that is strongly focused on conveying the company's philosophy and promoting employee unity by incorporating unique ideas, such as creating content featuring celebrities.

The vision of our predecessors and the history of development
GLORY Co., Ltd.

GLORY Ltd. 100th Anniversary Website

This is the 100th anniversary website of Glory Ltd., a company that develops, manufactures, sells and maintains currency-related equipment.

[Main contents]
・STORY
・HISTORY

The homepage uses video across the entire background, which not only catches the user's eye but also evokes the company's image.

"STORY" mainly conveys the founder's life and his thoughts on the business, while "HISTORY" summarizes the history of the business as a chronology. Photos and illustrations are used to expand the range of expression.

Although the content is minimal and the structure is simple, the design is impactful and visually appealing. It can be said to be an anniversary website that is specialized in communicating the "history" of the company from various angles.

A unique history that will leave you entranced
Kakaku.com Inc.

Kakaku.com 20th Anniversary Site

Finally, we would like to introduce the 20th anniversary website of Kakaku.com, a purchasing support site operated by Kakaku.com Inc. that allows users to compare all kinds of products and services.
An anniversary website needs content that introduces the company's history. However, if you just look back on the history, the content will be dull. This is an example of a website that shows the company's history in an ingenious way. This is a BtoC website, but there are probably some parts that can be used as reference for BtoB as well.

[Main contents]
・PRODUCT Timeline

Titled "20 Years of Products that Define the Times," the feature showcases the evolution of Kakaku.com over the past 20 years along with numerous digital and home appliance products.

The content, which looks back on the history of the company along with the changes in society, is designed with ingenuity and has a great visual impact. It's fun content that makes you want to scroll through it. It seems that B2B company history content can also be presented in various ways depending on how you use it.

What is the purpose of the anniversary website?

What did you think? The anniversary websites were a collection of messages that each company wanted to convey. Each company put a lot of effort into the design and content to grab the attention of the viewer, and they were all very interesting websites that you couldn't help but look at.

When creating an anniversary website, it is important to keep the following four points in mind.

1. Strengthening the company brand
2. Fostering a sense of unity and increasing motivation among employees
3. Communication with stakeholders
4. Promotion of companies, products and services
   

Anniversaries are special times for companies. Anniversary websites play an important role in taking advantage of these opportunities to further grow your business.

It is important to remember to express gratitude to all stakeholders involved with the company, including customers, employees and their families, shareholders, and business associates.

First, it is important to clarify who you are communicating with and to create a website that does not just look back on the past, but also conveys hope for the present and the future. If you are creating an anniversary website in the future, you should keep these points in mind and make it meaningful.