Now available for BtoB web managers!
- Introducing the helpful newsletter "Koppoken Tsushin" -

Hello. I'm Haga from the BtoB team in the Marketing & Sales department.

Our BtoB team publishes the newsletter "Koppoken Tsuushin" every other month. (※Corporate Site Research Institute, abbreviated as "Koppoken"). Thanks to you, Kopoken Tsuushin, which started in 2013, has reached its fifth anniversary this month. This is all thanks to our readers, the web managers of BtoB companies.

Because it is sent to BtoB companies, the Kopoken Tsushin is actually not well known even within the company. In this article, we will look back over the past five years and introduce what kind of newsletter it is to those who do not know about it and those who are already reading it, as well as to those who do, and we would like to write about the thoughts we have put into Kopoken Tsushin.

Cherish the connections with everyone you meet

Our BtoB team has been producing a statistical report called the "Corporate Website Operation Status Report" since 2012. This is a survey report that directly interviews website managers of BtoB companies (listed companies or unlisted companies of similar size) mainly in the Tokyo metropolitan area and compiles the actual situation. (For more details, see this article.)

When we interview people, they tell us a lot of stories. We often hear about their worries about operating a corporate website. The reason we decided to create the COPO Research Newsletter is because we want to treasure the connections we have made with the people we met through our interviews for the Corporate Website Operation Report, and we want them to feel free to come and ask for advice at any time. In order to create a publication that everyone can enjoy, we write each issue from three different angles.

1. Useful information for web managers We provide information that will be helpful in your daily website management work, such as knowledge related to corporate website management, web industry trends, and the latest topics.

2. Let people know about Monosus During the interviews for the Information Management Actuality Report, we refrained from sales talk, so it was frustrating that we could not fully explain the details of our company's business. "What kind of company is Monosus anyway?" "What else can a web production company do?" We want to clear up such questions and let people know about Monosus.

3. Take a break We also have some easy-to-read content that will help you relax when you're busy. (I hope that you'll remember Monosus at some point...)

We deliver the following content

Now, I would like to introduce some of the corners.

Sakamoto-kun is here for you too?!
"Let's go Sakamoto-kun"

This is a surprise interview corner by Sakamoto, a sales representative on the BtoB team. This customer interview project has now become an almost regular corner.

In fact, the original plan for "Let's Go Sakamoto-kun" was for Sakamoto to go out into the city and investigate things that interested him. In fact, in vol. 3, titled "Are all job-hunting students using smartphones?", Sakamoto caught students walking around the city in their recruitment uniforms and collected their honest opinions to write an article.

This was the only time he appeared on the street, but by taking advantage of Sakamoto's character, it has become a regular feature of the interview section for web managers of companies whose websites we have renovated. (Of course, we contact them in advance to request an interview.)

We meet face to face to hear the behind-the-scenes stories about the renewal project with us, from the idea to the release. We hear a variety of stories every time, and we take them as valuable opinions to use in our future productions.

If you are a representative of a company that will be renovating its website with our company, or a representative of a company that has already completed a website renovate, we would appreciate your cooperation if Sakamoto requests an interview.

If you have any questions about the web, leave it to "Ask me! Director of the Copo Research Institute"

This is a section where the director of COPO Research Institute answers various questions from readers based on his experience in various production sites. We offer a wide range of Q&As, from hot topics in the web industry to little tidbits of knowledge.

By the way, here are some excerpts from the questions I have answered so far:
How often will renewals be carried out?
-What is always-on SSL?
・What is the difference between "bounce rate" and "exit rate"?

If you have any questions about the Web, please feel free to contact us. The Director of the COPO Research Institute will answer your questions!

The heartwarming daily lives of the members "Yoyogi Nikki"

This is a corner where you can get a glimpse into the personalities of the BtoB team members who work mainly in Yoyogi. They write about what happened on a certain day, introduce their favorite content (other than the web), and more, in a relaxed and relaxed manner, as the mood strikes you.

In addition to this, we pick up various topics in each issue and provide useful information for web managers at B2B companies.
Although the newsletter will continue to provide useful information to B2B companies, it tends to be a one-way transmission, but when we meet with the people in charge or talk to them on the phone, we often hear things like, "I always read it," or "I look forward to it." In our daily work, our members are busy coming up with article ideas and meeting deadlines, but we work hard to create each issue, encouraged by the feedback from those who look forward to it.

We would like to continue this newsletter to provide useful information to web managers in B2B companies. Thank you for your continued support!