The key to renewing the website is
This is during the "consideration period" before placing an order.
~10 Services Provided by the BtoB Team, Part 1~

Hello. I'm Haga from the BtoB Marketing Team.

This time, for those who are wondering, "What can Monosus' BtoB team do?", we would like to introduce the services we provide.

We offer a total of 10 services under the theme of "pursuing websites unique to BtoB." We provide a wide range of services, from helping customers with the consideration period before placing an order for website production, to the actual production after receiving the order, and support after publication.

List of services provided by the BtoB team

Now, I would like to explain the services we provide for each phase in two parts. In the first part, I will introduce four services that we can provide during the "A Pre-order/Consideration Period."

A. Pre-order/consideration period

First of all, this is a service we provide during the consideration period before you place an order.

When considering the renewal of a corporate website, it is important to "identify the current issues" and "decide the direction of the renewal." In order to accurately determine these, we support the person in charge with four services.

1. Website Diagnosis (Free)

We will diagnose the current state of your website from the perspectives of "design/flow," "content," and "source code," and provide you with a report summarizing the results (free of charge).

There are four points to diagnose.
▪Is the site's design in line with the times? ▪Is the navigation design designed to make it easy to reach the desired information? ▪Does the content contain the information users want to know and the information you want to convey to users? ▪Is the internal structure (HTML code) created correctly in accordance with the standard rules for web production?

The results of the assessment will be submitted in a document that can be used for internal meetings, etc. We hope that you will use the results to objectively understand the current state of your site and to consider the need for renewal.

2. Competitive research (free)

Next, we will research your competitors' sites (also free).
Why is competitive research necessary? It is not enough to just look at your own website and find problems; by comparing it with your competitors, you can objectively see what points you should emphasize and what areas your website is lacking.

The survey items include a comparison of several competitors on basic website specifications, navigation, the appealing content on the top page, paths to content, and the presence or absence of various types of content, and the results are summarized in a table.

We will provide you with materials that will help you understand the website trends of your competitors and serve as a foothold for differentiation.

Website diagnosis and competitive research materials image. We recommend using this in conjunction with the aforementioned website diagnosis.

3. RFP (Request for Proposal) Formulation Support

Once you have identified the current state and issues of your website and have decided to renew it, you need to decide on a production company. When holding a competition to decide on a production company, an RFP is necessary.

RFP is an acronym for Request For Proposal. It is a document that includes the necessary requirements for a renewal and is used to request a production company.

If the RFP is well-constructed, the production company can make a specific proposal based on it. However, many B2B company web managers are not familiar with creating RFPs, and the reality is that "information that the production company wants to know" that should be included is often left out.

Therefore, we offer a RFP formulation support service that creates RFPs that focus on the "key points that should be included" from the perspective of a production company. A good RFP can determine the success or failure of the project. We will support you in creating the optimal RFP that will lead to the realization of a renewal that is satisfactory and satisfying.

4. Workshop

The fourth service is "Workshop."
By holding a workshop, you will be able to re-recognize your company's strengths, which you should highlight on your website.

The most important thing in differentiating yourself from other companies is to express your "USP (Unique Selling Proposition) - your company's unique strengths." However, the strengths (culture) that are unique to a company are often not visible, and there is often a subtle difference between what is seen from within the company and what is seen by customers.

So we will hold a workshop to extract your USP.
In preparation for the event, we will conduct internal surveys and customer interviews.

1) Internal Survey : Employees and engineers involved in planning and sales will answer a descriptive survey about the selling points of their company's products and services from their own perspective.

2) Customer interviews We directly interview customers to find out "why they placed an order with us." By learning what customers have to say, we can understand the target image and insights of the target, and discover the appeal of your company that could not be seen from within the company.

Based on the opinions that emerge from questionnaires and interviews through the eyes of customers, internal staff, marketing, and creatives, we will dig deeper in the workshop and analyze your company's true strengths. By making the "unique strengths" discovered in the workshop the pillars, you will be able to smoothly plan your website.

Past workshops

The key to renewal is what happens "before ordering."

What do you think of the four services we can provide before you place an order for website production?

It is often thought that the relationship between our clients and our web production company only begins after an order is placed, but we believe that by providing assistance before the order is placed, we can achieve a more effective renewal project.

By having a third party (a web production company) take on the tasks of "extracting current issues" and "determining the direction of renewal" that are usually done in-house, we hope to uncover issues that you may not have noticed in-house and your unique strengths, leading to a better renewal. With that in mind, we offer these four services. Please use our services to create a website that is truly effective.

In the second part, we would like to introduce six services that our company provides from the start of actual website production to its post-launch operation.