A recruitment site that captures the hearts of students
-Appeal to the appeal of your company and use it to recruit people-

Hello, this is Haga from the BtoB team.

In recent years, the job-hunting scene has been described as a "seller's market," with many companies facing the challenge of securing talented students.

Many students have a limited time during their job hunt to compare numerous companies and find one that is right for them. However, simply posting your company's information on a recruitment portal site can mean that your company will get lost in the sea of other companies.

In this situation, companies need to focus even more than before on their recruitment sites and effectively promote their company's appeal to students.

How do companies promote their "company's appeal"? In this article, we will look at some examples picked up from recent recruitment sites and consider what they should communicate to capture students' hearts.

Communicate the company's beliefs
Keyence Corporation

Keyence Corporation New Graduate Recruitment Site

This is the new graduate recruitment site for Keyence, a company headquartered in Osaka City, Osaka Prefecture, that develops, manufactures and sells sensors, measuring instruments, image processing equipment and other products for factory automation.

"Super" added value to the world.
This new graduate recruitment website begins with an impressive copy that explains the company's mission. " OUR MISSION " expresses what kind of added value the company has and the mindset it has in carrying it out. It explains why the products the company offers are necessary, giving a sense of the company's future potential.

In addition, the " Development Concept " explains at the beginning what the company is aiming for in development, further emphasizing the aspirations of each employee working on the subsequent development project.

Meanwhile, the " Frequently Asked Questions " section uses more casual language to answer questions such as "Is it true that it's hard work?" and "Are the sales quotas tough?" By deliberately including questions that students may be "curious to know but find difficult to ask," the company conveys an open-minded culture and also sends a message to highly motivated students.

The logically explained and well-constructed content throughout the site gives a sense of the company's unwavering beliefs and corporate culture.

Changing a stiff image into a soft one
Ube Industries, Ltd.

Ube Industries, Ltd. Recruitment Site

The recruitment site for Ube Industries, Ltd., a manufacturer of chemical products, cement, and plastic molding machinery, with headquarters in Ube City, Yamaguchi Prefecture and Tokyo.

The first thing that catches your eye is the unique name "Ube Industries Illustrated Guide." The design is like a picture book that brings together information about the company Ube Industries and the employees who work there. The illustrations used throughout the book are very cute.

In the " Job Encyclopedia ," you can narrow down your search by major, business field, job type, and other criteria, and view the profile pages of employees who fit that criteria. The site is designed to allow users to quickly find the employee page of their interest from among employees who work in a wide range of businesses, including chemistry, medicine, construction materials, machinery, and energy and the environment, and in a variety of jobs in both the humanities and sciences.

The special content introduces the real voices of employees through " Roundtable discussions for female employees " and " Roundtable discussions for mechanical engineering employees ." It conveys aspects of the company that are difficult to see from the outside, such as the fact that it is a workplace where it is easy for women to work and the job satisfaction of mechanical engineering employees. The page design is similar to that of a messenger app familiar to young people, and is designed to be easy to read.

We have created a well-balanced recruitment site with a soft design that is not typical of B2B companies, which tend to give off a stiff impression, and which carefully conveys the image of our employees through profile articles and interviews that capture their real lives.

Prove your brand with data
Mitsubishi Materials Corporation

Mitsubishi Materials Corporation Recruitment Site

This is the recruitment site for Mitsubishi Materials Corporation, a comprehensive materials manufacturer that manufactures and sells basic materials such as copper and cement, as well as mechanical parts and electronic materials and components used in automobiles and home appliances.

In the " Business Areas " section, the program introduces each business to students in terms of familiar uses, while explaining numerical data that shows its characteristics and the future of the business. Rather than simply providing an overview of the business, the program provides specific data and outlook, highlighting the company's presence in the industry and giving a sense of the company's future potential.

In the sections on "ability development" and "improving job satisfaction," we use a system diagram to convey the overall picture of education and training, and also provide detailed explanations of the content of each training course. We also provide explanations of the employee benefits plan and comments from users of the system. By clearly communicating the backup system after joining the company, we can help alleviate concerns about the environment that new employees may have as they continue working there.

The " Project Story " section includes the voices of the members who were actually involved in the project. The photographs in the text are well-chosen, conveying the atmosphere of the actual workplace and the trust between the members.

This is a highly-recommended recruitment site that covers all the important content, with specific data sprinkled throughout to make the information more persuasive.

Conveying reality through video
Amada Holdings Co., Ltd.

AMADA HOLDINGS CO., LTD. New Graduate Recruitment Site

This is the new graduate recruitment site for Amada Holdings Co., Ltd., a comprehensive manufacturer of metal processing machinery with its headquarters in Isehara City, Kanagawa Prefecture. Currently, it is aimed at internships.

The first thing that catches your eye is the company introduction video at the beginning. It is composed of beautiful images and messages, making it feel like you are watching a documentary. You can get a real feel for the atmosphere of the workplace and the employees working through the images, and the messages convey the feelings they have while working.

"STORY" introduces the work content and thoughts about work through interviews with nine employees in various occupations. Interview videos are also released, and you can get a glimpse of the workplace from the employees talking and scenes at work.

In recent years, it has become common to see recruitment sites that use video, but video seems like it could be effectively used as a way to convey a more realistic "on-site" experience that photos alone cannot.

What do you think? All of the recruitment sites were great, using creative ideas to communicate the appeal of their companies to students.

It goes without saying that today's students check the recruitment websites of the companies they wish to work for when they are looking for a job. In this context, let's summarize the key points that companies should convey on their recruitment websites.

1. Communicating the company’s underlying ideas and thoughts
2. Communicating the real voices of employees and the workplace
3. Communicate efforts to create a pleasant working environment
4. Communicating the future potential of companies and industries through their strengths and initiatives

Each company has different priorities, but each of these are important factors for students. By carefully and honestly explaining these points, students can imagine themselves working for that company in the future.

I would like to make full use of recruitment sites to make the recruitment (job-hunting) process, which is a valuable opportunity for both companies and students, more fruitful.