My name is Sakamoto, and I work in the sales department of the Marketing Division.
We have been introducing the "Five Rules for Creating an RFP" in two parts, [ Part 1 ] and [ Part 2].
So far, we have introduced four rules.
In fact, at this point, the content that should be compiled in the RFP is almost complete. So, the fifth rule that I will tell you about is...
Rule #5
Prioritize what you want to achieve
The last thing to do after summarizing what you need to communicate is to "determine priorities."
Let's take a look at the whole project and prioritize the things that need to be achieved. We all want to achieve everything we can during a precious renewal that occurs once every few years. However, it is also true that in most cases, if you try to achieve all of these things, you will exceed your budget.
Development, manufacturing, sales, administration, public relations, human resources... companies have many different departments, and each department has different goals they want to achieve on the website.
for example,
Development: We want to convey the appeal of the product, including the development story and unique technology. Sales: We want to create a design that will increase inquiries from potential customers. Human Resources: We want to focus on the recruitment page to attract talented students.
In this way, what each person wants to achieve will differ depending on their position.
Therefore, it is important to take into account the opinions and requests from each department and organize from a company-wide perspective what should be prioritized in this renewal.
Even if you ask someone to "make do with this budget!" without deciding on priorities, in reality, you will have to balance things out somewhere. (As a production company, we would love to make it work, but...)
If you become preoccupied with internal coordination once a project has started, the schedule will be pushed back, the amount of work will increase, and ultimately the project may end up in a way that is unsatisfactory for both parties.
To prevent this from happening, it's important to clearly define what is "absolutely essential" and what you would like to achieve if possible.
We also recommend that, rather than trying to achieve everything all at once, you divide it into phases over several years, achieving your "ideal state" through small-scale renovations.
Because the client has clearly drawn the line, it is possible for us as a production company to think of and propose ways to make the most of the limited budget.
Don't let your project get lost
RFP is a signpost for renewal
What did you think of the "5 rules" for creating an RFP?
Renewing a corporate website is a big project.
Within a limited budget and time, we work with each department within the company to realize the "ideal website." Many events await along the way.
Before deciding on the structure of the site, there are many discussions, and once the structure is finally decided and we move on to the design, we may realize that we want to do it this way after all. Once the design is decided and it is time to create the content, the requested manuscript does not come in, and things often do not go as planned, leaving you in a state of confusion.
In times like these, the place to go back to is the RFP.
- First of all, what is the current state of our website?
- What were the issues that were addressed there?
- What are the "purpose" and "goals" of the new site?
- What kind of requests do you make to the production company?
- What were the priorities you wanted to achieve this time?
By returning to this point, it becomes possible to move the project forward without wavering, even when various opinions and requests arise from within the company.
The RFP can be considered a guidepost for the renewal project.
When creating the site, involve the whole company by gathering opinions from each department and setting up a project team to share the ideal website.
We, the web production company, will then share our ideas with you through the completed RFP, and we will do our utmost to help you realize them in the best possible way.
- Don't try to achieve everything in one renewal.
(Set priorities and draw the line between what needs to be done) - If your project starts to go astray, go back to the RFP.
- The renewal process begins when the RFP is created.
(If you have any questions, please feel free to contact us.)
*Monosus also provides support for formulating RFPs.
If you don't know how to create an RFP or are worried about whether you can put it together properly, please feel free to contact us.
SAKAMOTO Yasuo