From renewal to operation after opening,
We provide total support.
~10 Services Provided by the BtoB Team, Part 2~

Hello. I'm Haga from the BtoB Marketing Team.

This is the second part of a project to introduce the services we offer to those who are wondering, "What can Monosus' BtoB team do?"

In the first part, titled "The key to website renewal is the 'consideration period' before placing an order ," we introduced four services that we can provide to assist you with during the "A pre-order/consideration period" (website diagnosis, competitive research, RFP formulation support, and workshops).

This time, we would like to introduce six services that we can use to help you, from "B. Production Period" when we actually start creating the website, to "C. Post-release" after it is completed.

List of services provided by the BtoB team

B. From the start of website production to delivery

Once the decision to renew the corporate website has been made and the order has been placed with our web production company, the phase of actually creating the site begins.

At Monosus, we will assemble a team dedicated to your renewal project and provide the following four services, from planning and design to operation after launch.

5. Planning

Planning is essential when deciding the direction of a website and setting objectives and goals. If this part is not done properly, you may end up with an ineffective website despite having taken the time to renew it. It is important to formulate the direction of the website by carefully considering the role of the website in your company's marketing activities.

Our planners, who are well versed in BtoB websites, will plan everything from unique content design tailored to the unique nature of BtoB business, to the organization and design of posted information that takes user psychology into consideration, and even the user interface design.

6. Design

Once planning is complete, the next step is design. No matter how much thought you put into your content, if the design that expresses it is not excellent, its appeal to users will be halved. Planning can only be maximized if you incorporate current Web expression methods and have a design that resonates with users.

Our designers have extensive experience in both BtoB and BtoC, and will draw on a wide range of visual ideas to create the optimal design for your company's website. We provide logical designs that will resonate with your target audience and motivate users to take action to achieve their goals.

7. Responsive Web Design

With the spread of smartphones, multi-device compatibility is becoming essential. It is no longer possible to say that it is unnecessary just because it is B2B. In a survey of the actual operation of corporate websites targeting B2B companies that we conducted over a period of more than a year from February last year, the results showed that 53% of companies were compatible with multiple devices, including smartphones.

In addition, the "Mobile First Index" announced by Google last fall is changing the way B2B companies think about multi-device compatibility. With more and more salespeople using their smartphones to do their work and gather information, it is becoming increasingly important that a website can be viewed comfortably on any device.

By implementing responsive web design, which promises high usability for smartphone and tablet users, we will create a corporate website that can be viewed comfortably on a variety of devices.

*What is mobile-first indexing?
Google's search algorithm primarily uses the mobile version of content to determine search rankings.

8. Shooting

Photos play a very important role on modern websites.
For example, the content of a recruitment site must include photos that convey the actual atmosphere, such as portraits of employees and images of the office. Through these photos, users can imagine themselves working for that company.

In addition, the presence or absence of photos and the quality of the photos can make product information and messages from executives much more persuasive. It would be a real shame if the great content you post is not conveyed because of the photos.

In order to convey the appeal of people and products to the fullest extent, we arrange for professional photographers to take photos and videos depending on the project.


For Tobishima Construction Co., Ltd.'s new graduate recruitment website, we visited offices and construction sites and took photographs to convey the real image of employees.

C. After Publication

Finally, we would like to introduce the services we provide after your website is launched.

In the past, there were websites that were created and then rarely updated, but nowadays websites have become a "means of disseminating information."
From the moment the website is launched, the business situation will change daily. Creating a website is not the end of the process. In order to keep the website "fresh," it is necessary to have an operational system for updating the information, and to find and improve current issues based on changes in the number of viewers and inquiries. This will lead to results.

We offer the following two post-publication services:

9. Operation

Most B2B company websites are operated by a small number of people. Many of them also have other duties, and we often hear of them having trouble managing the website.

If it is difficult to operate in-house, please leave it to Monosus' operations team.
We have a dedicated operations team to support you in updating and improving your website to meet your company's needs.

1) Regular operation Monosus will carry out regular and irregular updates to the site, such as replacing text and images and registering articles in the CMS.

2) Planning-based operation
We conduct regular observations of Google Analytics site access logs and extract improvement items from a marketing perspective. We can also create reports, hold debriefing sessions, and propose improvement measures.

3) CMS maintenance and operation
We provide general support for the CMS that is embedded in your website, including support for CMS operation, troubleshooting, version upgrades, and customization.

*These are merely examples, and the operation details will be determined based on your company's requests and circumstances.

The completion (publication) of the renewal also marks the start of operation. Our operations team will support you in operating your website in the most optimal way.

10. Access Analysis

By investigating and analyzing the website even after it is published, you can identify current issues.
Using Google Analytics and other tools, we will investigate and analyze the status of your site based on the following five indicators and submit a report.

▪ Overall indicators (overall status of the website)
▪ User metrics (what kind of users are visiting)
▪ Customer acquisition indicators (where did they come to the website from)
▪ Behavioral indicators (how they behave on the site)
▪ Conversion metrics (how many enquiries were made)

Based on these results, we will propose improvement measures to achieve website conversions and improve usability.


Access analysis report image

Conclusion

What did you think of "10 services provided by the BtoB team"?
With a website, you can't cut corners in any phase, from before ordering production to operation after launch. Paying close attention to each and every step leads to developing an effective website.

We have been involved in the creation of websites for over 300 companies across a wide range of industries.
Going forward, we would like to continue to utilize the know-how we have gained from creating websites based on our wide range of knowledge to work on and perfect the creation of websites that are unique to BtoB.

If you have any problems with your website, not limited to the 10 services we have introduced here, please feel free to contact us.

Our Monosus BtoB team will utilize our experience and track record to make the best proposals for your company.