orishia

We were commissioned by Business Engineering Corporation for whom we previously handled the corporate website redesign, to support the launch of their new brand, "orishia." In this project, Monosus handled not only the creation of the website, but also the upstream strategies and branding, providing a total solution.

How to articulate and visualize the value of "on-site DX" in launching new services.

In many "front-line" settings such as factories, logistics, and healthcare, the power of digital technology has yet to reach everyone, resulting in numerous common challenges such as labor shortages and the transfer of skills. The new brand "orishia" was conceived with the theme of empowering "people" working on the front lines to utilize digital technology to maximize their abilities and solve these challenges.

To launch the new service, we first needed to articulate the direction of the service—what value it would provide—and build a foundation for the brand. Then, we needed to create a visual world through the logo and translate the ideal form of the service into a website.

We provide support from the initial branding stage, ensuring a consistent worldview across the logo and website.

Going beyond the framework of web production, we participate in projects from the strategy-building stage, including the formulation of personas and customer journeys. We handle everything from service concept and logo creation to brand regulation design.

In particular, during the branding phase, which we dedicated considerable time to, we conducted thorough interviews and repeated verification of visualizations to design the core brand message for the service, along with the tagline, "Bringing the power of digital to the front lines." For the logo, we used the motif of "weaving" to express the strong determination of the front lines to create new value by weaving together three different elements: "people, information, and technology."

By carefully shaping the brand's contours from the initial stages of the project, we were able to build a consistent communication foundation that spanned from the brand's philosophy and creative work to the final implementation of the website.