Novitas, Inc.

Novitas, Inc. provides IP camera solutions to judicial police, government agencies, and private companies. We were in charge of the complete redesign of their corporate website. The challenges they faced before the redesign included common issues for B2B companies such as "it's hard to understand what the company does," "therefore, their strengths aren't visible," and "the corporate website isn't contributing to their recruitment efforts." To solve these problems, we created the site structure by unraveling "what kind of solutions they provide to whom" and "what their strengths are, and what history and achievements they have accumulated." In the recruitment section, we planned and produced content that focuses on people who are actively contributing. Content incorporating the genuine voices of employees is placed throughout the site. By implementing a CMS, we enabled in-house production of content additions and expansions, creating a foundation for a "continuously evolving website" that will match future business developments.