Ashitano Best Buy Market

We discussed and designed how people would encounter products, creating a marketplace where they could make purchases that they would look back on as “the best purchase of their life.”

We created a workflow that reflected the inventory of products sold on BASE and the replacement of products themselves in real time on the special website. Products were managed on a spreadsheet and a backend that linked with the API was created, providing a natural user experience across multiple environments.

Due to the positive reception, the event was extended beyond the original schedule and additional products were sold. Some articles about it has also been published on BRUTUS.jp .