Ashitano Best Buy Market

We discussed and designed how people would encounter products, creating a marketplace where they could make purchases that they would look back on as “the best purchase of their life.”

For this limited-time promotional site, it was crucial to have a system that could instantly sync with product inventory and updates on the main BASE shop. We developed a backend that connects the BASE API with a product management spreadsheet, which enabled a seamless, error-free workflow even for a team not specialized in e-commerce operations.

Due to the positive reception, the event was extended beyond the original schedule and additional products were sold. Some articles about it has also been published on BRUTUS.jp .