Using digital and ICT technologies, we aim to maximize the value of art and, by extension, the social value of art, with the goal of building a society that promotes well-being.
Summary
We created the visual identity and website for the Tokyo University of the Arts Art DX Project, which aims to maximize the value of art, and by extension, the social value of art, using digital and ICT technologies to build a well-being society.
We extracted the keyword “X” from the three guiding principles of EXTENSION, EXPLORATION, and X(TRANS)-FORMATION, and constructed a system to generate graphics from a grid divided by “X”.
The system is used for the logo, background graphics of the website, and icons of each laboratory to form the identity of the project.
Information
Overview
- Client
- Tokyo University of the Arts
- URL
- https://artdx.geidai.ac.jp/
Credits
- Design
- HAYASHI Yosuke, TAKEDA Hirozumi
- Coding, CMS
- TAKEDA Hirozumi
Members
- HAYASHI Yosuke
- Interaction Designer
- TAKEDA Hirozumi
- Designer, Developer
