Business Engineering Corporation
Define the role of a recruitment site from the customer journey perspective. A site that aims to gradually increase the resolution of understanding a company.

Summary
The recruitment website of Business Engineering Corporation which supports manufacturing with IT, has been renewed. We designed the website with the goal of "increasing the number of job offers" rather than just increasing the number of applications.
First, we created a customer journey with the HR staff to understand the needs of students and the selection process. We then considered the content based on the two roles of the recruitment website that we obtained from the journey: "understanding the company" and "fostering motivation."
"About Us" is a content aimed at deepening students' understanding of the company B-EN-G. It also includes mechanisms that allow students to imagine themselves working at B-EN-G, such as "Meet B-EN-G," which conveys life-size images of "people and work," and "Project Flow," which allows students to experience actual work.
Visual elements are effective on recruitment websites. For this project, we took new photos to suit the site.
Information
Overview
- period
- Released in June 2024
- client
- Business Engineering Corporation
- service
- Recruitment website creation
- URL
- https://www.b-en-g.co.jp/jp/recruit/
Credits
- Project Management
- Yoshihiro Tatsuta
- Direction
- Takumi Kuno
- Planning
- Yoshihiro Tatsuta, Takumi Kuno
- Art Direction, Design
- Taira Kawarazaki
- Coding Direction
- Go Hatamine
- Coding
- Go Hatamine, Nu, Chai
- CMS Design
- Go Hatamine
- CMS Implementation
- Go Hatamine, Chai
- Quality Control Check
- Isao Murakami, Minoru Kawaguchi