MONOSUS
ICECREAMING MAG

The morning begins with a kobanashi sprout.
~ "Quote of the Day" from the Monosus morning assembly ~

At Monosus, we hold a morning assembly every day.
The host role changes each day, and the event begins at 10:00 every morning and proceeds as follows:

  1. 30-second training (close your eyes and visualize your work schedule and success)
  2. Delivery and order report
  3. This month's gratitude (host expresses feelings to those he/she wants to thank)
  4. Today's message (taken by executives, managers, and leaders each day)
  5. Announcement

In particular, the "Quote of the Day" corner is where executives, department heads, leaders, and other people chat about small things. The topics are varied, including topics that are useful for work, books they've read recently, recommended movies, and random thoughts they have in their daily lives. From thought-provoking stories to heartwarming tales and laughs, the talks are full of each person's character and are the essence of starting your day on a good note.

We would like to introduce a few of the many small talks that take place at our daily morning meetings on the Monosasu website.

So, let's begin "Quote of the Day"...

The value of being remembered

Presenter
Yu Onogi (Director of Design Department)

Before the new year begins, I was wondering what to do about the calendar I use at home.
After talking it over with my family, we decided that something simple and stylish, that looked cool when you saw it, but also looked like it hadn't been done in any particular way, was good, so we started looking around.

So, the one I finally chose was the "Typeface Calendar" by D-BROS .
It's a calendar that selects one of the famous typefaces in the world and simply expresses the beauty of the typeface itself, and I think it's great every year.

I bought this calendar thinking, "This is it for this year!", and then I wondered who designed it, and it turned out to be Kazuya Iwanaga. I actually met Iwanaga-san on a certain project, and I was surprised to find out that the person who designed the calendar I happened to have in my hands was someone I knew.

I think these kinds of products, or rather designs that have a tangible form, are really great. To be honest, I'm a bit envious, but on the other hand, I think there are some things that can only be done digitally.

Certainly, if we renew the site, the previous one will disappear, and as a designer, I feel sad, but there is also value in remaining forever. For example, the planning approach, branding, and even memorable gimmicks, such things will remain. I myself was greatly influenced by the Flash created by Yugo Nakamura, and I still remember it.

I think there will be many changes as to what kind of things Monosus will create in the future, but this incident made me realize once again that it would be good to be conscious of things that have value in people's memories, regardless of whether they will leave a tangible mark or not.

Chaplin on a cold day

Presenter
Yoshihiro Tatsuta (Marketing Department Manager)

It's really cold every day.
This happened just yesterday, but there is a supermarket in front of the station that I always go to. It is a store right after you exit the ticket gate and cross the traffic lights, and when I passed by around 8pm, I noticed a cake shop outside the entrance.

I thought, "Seriously? In this freezing cold weather?"

I was looking at them while waiting at a traffic light, but of course no one bought any.
The person working at the store was a young girl, completely bloated and wearing layers of winter clothing, and shivering...she looked just so pitiful, so I thought, "Okay, then I'll buy it for myself."

The specialty of the shop was "chappulin", a pudding made with tea, so I ordered it with great enthusiasm, but the reaction was completely different from what I had imagined. It was normal...or rather, cold. It was something like, "What's with this old guy, buying a chaappulin in the cold?"...and I found myself extremely shocked by it (laughs).

Has this ever happened to you?

I thought to myself, "I'm sure they'll be grateful," just like the Little Match Girl, but the other person didn't think that way at all. I think that if you try to act without making assumptions based on your own preconceived notions, you'll often find that it's not the case.

This time, I realized through "Cha-Purin" that,
I'm sure there are some of you who are ``chappulin'' type, so please be careful (laughs).

First of all, try to act without being bound by preconceived ideas.
I think you'll learn something as a result, so I hope you'll give it a try.

Be conscious of the words you use to convey your message

Presenter
Masayuki Kamii (Creative Department Manager)

Today, I would like to share with you some important things to keep in mind when communicating with our customers about the services we offer.

The other day, I had the opportunity to explain "SEO" and "SEM" to a client, and I thought about how to best explain the difference between the two.

We would like to properly explain the differences in technical mechanisms, but even if we ask customers to compare our products by listing technical details in bullet points, they are not experts in that field, so I think it would be difficult for them to judge which is superior and which is inferior.

Rather than that, for example, explaining the difference in the meaning of words...

SEO = Search Engine Optimization
SEM = Search Engine Marketing

In other words, the essential difference is between "Optimization" and "Marketing." Optimization is "technical optimization" and Marketing is "strategic implementation of measures." I think it will be easier for customers to understand if we explain it in this way.

When the basis of each party's expertise is different, it is important to explain the services we provide in a "common language" by replacing the technical content with general terms in order to ensure that the other party understands them. By doing so, the message you want to convey will be properly conveyed to the other party, so I want everyone who interacts with customers, especially directors, to be aware of this.

This is also true within a company, for example in communication between coders and directors, so in that sense it's good for everyone to be conscious of "words that can be conveyed." That was the topic of my thoughts today.

Well, have a great day today.

A moment from a morning at Monosus. The daily chats are a great opportunity to learn about the personalities and ways of thinking of managers and leaders from other departments, with whom we don't usually have much contact.

So, what kind of stories will come out tomorrow?
It's so much fun.

Well, have a great day everyone today.

Monosus Site Team

How to create good blood circulation with members and other people involved? How can we deepen our relationships to do better work? While thinking about this, we introduce the people and work of Monosus. The secretariat has approximately five members. I love eating a lot.