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What is the average budget for a website renewal?

When discussing and deciding on a renewal, the amount of budget needed is a very important factor.

The most common website renewal cycle for B2B companies is said to be every 5 to 6 years.

The environment has changed significantly since the last time the site was renewed, and the budget for site renewal has also changed in recent years.

We have interviewed over 600 B2B companies about their corporate websites. In this article, we will introduce survey data on the budgets spent on website renewals and examples of estimates for actual projects.

The typical renovation budget is between 5 million and 20 million yen.

Last renewal budget

Number of companies interviewed: N=109 Survey period: September to December 2023

The most common budget for corporate website renewal was "5 million to 10 million yen" at 31%, followed by "10 million to 20 million yen" at 19% and "1 million to 3 million yen" at 17%. From these survey results, we can see that the average renewal budget is "5 million to 20 million yen".

Renewal budgets are proportional to the size of the company

Renewal budget range by sales scale

Number of companies interviewed: N=109 Survey period: September to December 2023

Renewal budgets are proportional to the size of the company, with 48% of companies with sales of over 100 billion yen responding that they will spend more than 10 million yen.

Example of a quote for a website renewal by Monosus

We will list some common requirements for B2B corporate website renewal, and provide a rough estimate for the renewal using the example of a manufacturing client that Monosus often works with.

<Requirements>

  • Number of pages: Approximately 300 pages
    <Details>
    50 pages: "Business introduction" and "Service introduction" created with HTML coding 250 pages: "News" and "Product information" created by registering articles in CMS
  • Mobile-friendly: Responsive web design allows for interactive movement
  • CMS: Implemented CMS for news and product information
  • Features: Implemented a contact form and product filtering function using CMS
  • Renewal project duration: 6 to 8 months

<Rough estimate>
8 to 9 million yen

Set a budget that suits your company based on the market price

As the role and expectations of corporate websites grow, the budget for renewal tends to increase year by year. The budget will vary depending on the size of the website, the purpose of the renewal, and the functions to be implemented. Please use the average budget as a reference only and set a budget that suits your company.

We also provide free estimates, so please feel free to use them as a reference for budgeting. If you would like to request an estimate, please click here .

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