Hello! This is Tomita from FarmMart & Friends.
The weather has been getting warmer little by little, and lately I've been enjoying my daily commute. I feel so cheerful while I'm in the shop that I just want to jump right out and run outside.
Congratulations, 4th anniversary!
On March 16, 2026, we celebrated our 4th anniversary.
This year's anniversary event is packed with content!
First up is the event-exclusive "Whole Strawberry Custard."
This donut is topped with a generous amount of Echigo Hime strawberries from "Famer Ohba," a strawberry farm in Sado, Niigata Prefecture. In fact, a whole strawberry is also stuffed inside. The juicy strawberry pairs perfectly with the custard cream.
And another major highlight: the collaboration burger with KINOKO SOCIAL CLUB.
Our "Assorted Mushroom Pulled Mushroom Burger," which uses our donuts as buns, was so popular that even after the event ended, people came back to share their feedback and asked, "Will you do it again?" We want to eat it again too!
In addition, they also sell original cookie tins and caps.
It was a day that truly reflected who we are.
Thank you so much to everyone who came!
In our fifth year, we will continue to work together as a team to ensure that many people can enjoy our show.
We all had a wine study session 🍷
Do you all like wine?
FarmMart & Friends sells wine, but it's difficult to try many different kinds when you're alone.
So this time, we invited Monosus members to a wine study session with the goal of "discovering our favorite types of wine!"
We each chose a wine that caught our eye from the display case and tried it together. We shared our impressions of the taste and talked about occasions when we'd like to drink it.
I'm glad that we were able to not only learn about the taste, but also hear everyone's opinions on how they felt about it and what kind of flavors they liked.
After everyone shared their opinions, we realized that there is no single right answer. There were differences in personal preferences, and even when drinking the same drink, some people had different opinions, such as "it's too sour" or "it's too sweet."
When you think about it that way, it's perfectly fine to choose a wine based on your mood at the time or how cute the label is, without overthinking it. From there, it can be fun to start thinking about "how to enjoy this wine even more."
This applies not only to wine, but to all the products in our store. We want people to feel free to try them out, even if it's just because they think, "I'd like to try this," or "This looks nice."
Of course, we all work hard every day to provide you with the kind of service that makes you think, "I'm so glad I chose this!", so please feel free to talk to us anytime!
TOMITA Riko